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how AJF Consultants is handling The Federal Do Not
Call guidelines, which are scheduled to be enforced
starting October 1st of 2003. Representatives have
been in continuous contact with the Federal Trade
Commission, the Federal Communications Commission,
and the Direct Marketing Association in order to understand
our and your responsibilities and liabilities once
this law goes into effect. The intent of this information
is to advise you of the new FTC/FCC Do Not Call list,
and to let you know how we will be handling your counts
and orders.
Consumer
addresses and profiles purchased for mailing and research
purposes are not covered by this law; it only affects
telemarketing. Other exemptions include:
- Business
to Business marketing
- Business
to Consumer marketing where a financial transaction
has taken place in the last 18 months, or a customer
initiated inquiry in the last 3 months
- Surveys
- Non-profit
Fundraising
- Political
Fundraising
Consumer
counts received from AJF Consultants will reflect
the number of pre-scrubbed phones available. Pre-scrubbed
represents the number of phones available after the
Federal DNC list is suppressed. The counts can be
adjusted for exemptions.
Each
consumer order with phones output will require either
a SAN# (Subscription Account Number) or a signed waiver
form. The SAN# is up to 10 digits long followed
by a hyphen followed by another 6 digits, and is assigned
by the FTC/FCC once a license to scrub a phone file
is obtained. Data for up to five area codes will be
available for free. Beyond that, there is an annual
fee of $25 per area code of data, with a maximum annual
fee of $7,375 for the entire U.S. database. It is
the end-user's responsibility to obtain the SAN# and
provide it to AJF Consultants. Please refer to the
FTC for registration. The process is available on
https://telemarketing.donotcall.gov/.
This site also includes detailed information regarding
this law.
Please
be aware that data purchased prior to September 22nd,
2003 will not be compliant with the new FTC/FCC Do
Not Call rules. Such lists will require scrubbing
for non-exempt end-users. Please contact your AJF
Consultants representative for this service.
Should
you be exempt from the new DNC laws, you will need
to sign a waiver to allow AJF Consultants to provide
unscrubbed phones. To request an exempt waiver form
please e-mail or phone us for a copy.
State
Do Not Call records will continue to be processed
as they were before. Unless otherwise requested, these
phones are automatically suppressed on every count
and order.
We
had wanted to keep this information short and simple,
but sometimes these new laws do not allow it. I apologize
if we have confused anyone, or left out any details
that are pertinent to your business. If so, feel free
to respond to us with your questions. As a disclaimer,
we must say that AJF Consultants or anyone at AJF
Consultants cannot give out any legal guidance on
the FTC/FCC Do Not Call List. We can only comment
on how we are handling these changes. Any direct questions
regarding the List must be directed at the FTC, the
FCC, or the DMA.
Please
click the following links for updated information
on the "Federal No Call List".
AJF
Consultants' policy is to ensure that all of our information
is being scrubbed against the "Do Not Call Files"
that are commercially available to us. However, due
to the timing, variable compilation and processing
procedures we cannot put a guarantee on the files.
The way the rules are set, it is the "end consumers"
responsibility to follow the rules and regulations
of the "Do Not Call Files". AJF Consultants
will not be responsible for any fines or penalties
accrued. With that being said, we are always doing
everything in our power to ensure the most up-to-date
information available.
AJF
Consultants
Contact
us for a quote today, and let us help take your
business to the Next Level of Success!
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